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Adobe Systems

Situation
Adobe Systems needed to develop engaging product training for its channel partners and external product sales professionals in the US, Europe and Asia. Many of these sales people had no direct experience with Adobe products and had no particular reason to recommend Adobe's solutions over those of the competition. Adobe wanted to give them a reason.

Solution
Little Planet produced a series of 30-minute courses designed to provide a quick overview of a particular Adobe product and to occupy the "mind space" of their external sales representatives. The Little Planet courses addressed the questions these sales professionals were most often asked, such as:
  • "What does this product do?"
  • "What are the product's key features and benefits?"
  • "Who is the competition and what is the product comparison?"
The courses identified how answers to these questions might differ depending on the individual customer’s needs. And the questions were presented and answered in a manner that took advantage of all of the benefits of a multimedia presentation, including layered graphics, animations and role simulations.

Results
Feedback about these courses has been extremely positive. External sales people like the fact that they can take a course over a lunch hour and that the courses focus on the types of questions most frequently asked. They appreciate how the information is delivered in a way that they can understand. They especially like the job aids that they can keep with them to answer detailed questions about areas such as specific features and licensing options.

"Little Planet continues to provide the best in quality when it comes to the work they do for Adobe. Not only is the end product awesome, but the working relationship that we have makes it all worth it."

Lance Lew

World Wide Sales Project Manager

Adobe Systems



Adobe Acrobat 7 Demo